LNESC · Brand System

2026

LNESC Brand Kit

The LULAC National Educational Service Centers assets, color, typography, and voice.

01 / Color

The palette.

Eight colors pulled directly from the LNESC mark. The blues lead and anchor. The oranges warm and energize. Neutrals carry the rest. Click any swatch to copy its hex.

★Click to copy#034983

LNESC Dark Blue

Primary · Identity

HEX: #034983
RGB: 3 · 73 · 131
CMYK: 100 · 68 · 14 · 25
PMS: 7693 C

The mid-tone blue inside the logo.

★Click to copy#F7931D

LNESC Orange

Accent · Distinction

HEX: #F7931D
RGB: 247 · 147 · 29
CMYK: 0 · 48 · 95 · 0
PMS: 1375 C

Brighter note inside our logo.

★Click to copy#FFFFFF

LNESC Alabaster

Neutral · Ground

HEX: #FFFFFF
RGB: 255 · 255 · 255
CMYK: 0 · 0 · 0 · 0
PMS: N/A

The canvas.

Click to copy#0B4F87

LNESC Navy

Secondary · Support

HEX: #0B4F87
RGB: 11 · 79 · 135
CMYK: 96 · 65 · 14 · 23
PMS: 7692 C

The signature blue.

Click to copy#022A4F

Midnight Blue

Accent · Depth

HEX: #022A4F
RGB: 2 · 42 · 79
CMYK: 100 · 80 · 32 · 53
PMS: 539 C

An anchor for darker compositions, footers, and ceremonial surfaces.

Click to copy#F05924

Ember Orange

Accent · Signal

HEX: #F05924
RGB: 240 · 89 · 36
CMYK: 0 · 75 · 95 · 0
PMS: 165 C

Urgency, deadlines, calls to action.

Click to copy#CA7216

Auburn

Accent · Press State

HEX: #CA7216
RGB: 202 · 114 · 22
CMYK: 14 · 56 · 100 · 6
PMS: 7572 C

The deeper orange used for hover states, buttons, and on-brand contrast designs where the standard orange would be too bright.

Click to copy#000000

True Black

Neutral · Text

HEX: #000000
RGB: 0 · 0 · 0
CMYK: 0 · 0 · 0 · 100
PMS: Black C

Default type color.

★ Official LNESC logo colors. Use these three as the core identity palette.

02 / Typography

Typography.

LNESC uses Avenir, Glacial Indifference, and Mont (Montserrat).

Recommended use: Avenir for headers and body paragraphs. This is standardized across Canva designs as well as newsletters and other outgoing communications items.

Display

Avenir Next · Light

The mission of LNESC is to advance educational excellence and create lifelong learners.

Weight300Size82 to 126 px

Subhead

Avenir Next · Medium

LNESC programs allow students to turn ambition into action.

Weight500Size28 to 32 px

Body

Avenir Next · Regular · 1.6 lh

LNESC is a 501(c)(3) non-profit that provides scholarships, educational programming, resources, and leadership empowerment to students across the United States and Puerto Rico.

Weight400Size16 to 18 pxLine-height1.6

Social Caption

Caption

SF Mono · Regular · ALL CAPS

LNESC · 2026 · Program Year · Q2 Report

Weight400Size10 to 12 px

03 / Assets

The LNESC logo.

Four official treatments of the LNESC wordmark, each sized for its context. Use the vector files wherever possible: SVG for web, PDF for print, PNG only as a last resort. The assets below are downloadable from the nested DEVELOPMENT OFFICE folder.

Full Color · Standard

Default / Print / Digital

SVG→ PDF→ PNG→ JPG→

Contrast Gloss · Gradient

Modern / Feature / Web Headers

SVG→ PDF→ PNG→

Shadow Gradient

Reports / Podium / Ceremonial

SVG→ PDF→ PNG→

Transparent · Dark Ground

Overlays / Video / Dark UI

SVG→ PNG→ PNG Dark→

Black + White · White Ground

Production / Grayscale / Legal

PDF→ PNG→ JPG→

04 / Assets

The LNESC emblem.

Podium-style emblems for commencement, annual reports, scholarships, and commemorative surfaces. Use the full-color primary for official correspondence. Reserve the B+W for legal, press releases, and archives.

Emblem 01 · Text

PNG PDF JPG

Emblem 02 · Minimal

PNG PDF JPG

Emblem 03 · Scrapbook

PNG PDF JPG

Emblem 04 · B + W

PNG PDF JPG

Emblem 05 · Gold + Blue

PNG PDF JPG

05 / Assets

The LNESC icon.

The graduation cap icon. Use as a favicon, social avatar, or spot illustration when the full wordmark won't fit. The gradient version is default. Reserve the titled and faded variants for photo overlays and watermark use.

Cap Icon · Gradient

Cap Icon · Titled

Cap Icon · Blank

Cap Icon · Faded

06 / Assets

The LNESC programs.

LNESC has developed a program model that services disadvantaged students at all stages of educational development. The below logos are to be used for the outlined programs.

Caminos to College & Career

College access, mentorship, and K to 12 pipeline programming.

PNG→PDF→JPG→

Hispanic Leadership Opportunity Program (HLOP)

Civic and leadership development.

PNG→PDF→JPG→

LULAC National Scholarship Fund (LNSF)

$22M+ awarded to 40,000+ students since 1975.

PNG→PDF→JPG→

STEM Explorers

STEM access, hands-on curricula, Grades 6 to 12.

PNG→PDF→JPG→

Washington Youth Leadership Seminar (WYLS)

National civics seminar in D.C., 28th annual cohort.

PNG→PDF→JPG→

College Tours

Campus visits and first-generation exposure.

PNG→PDF→JPG→

PUENTES

Digital education, bilingual programming, bridges to literacy.

PNG→PDF→JPG→

Young Readers

Early literacy, K to 3, family engagement.

PNG→PDF→JPG→

Health Education & Advocacy Leaders (HEAL)

Health awareness and student advocacy.

PNG→PDF→JPG→

Science Corps

Research mentorship and university partnerships.

PNG→PDF→JPG→

07 / Assets

The LNESC map.

Our 16 education centers are at the forefront of helping disadvantaged students across the United States and Puerto Rico. This map outlines the visual of our centers across the country.

LNESC Center Map · 2026

16 centers across the United States and Puerto Rico.

With Emblem · PNG→ With Emblem · PDF→ With Emblem · JPG→ Clean · PNG→

← Back to Brand Kit

08 / Voice

How we sound.

Confident. Warm. Action driven. We inspire by informing readers about the latest stories of student impact across our educational programming. We keep sentences short. We let real numbers and real names do the work.

Facts and storytelling

Specific dates, real numbers, concrete pathways. "132 million girls are out of school," not "education transforms lives."

Short sentences

Write powerful, short sentences. Momentum first. We use language like "empowering" and "honoring" often. The goal is to communicate clearly with students, staff, sponsors, and our broader network.

Encourage and inspire

Across social posts and newsletters, we encourage participants to sign up or engage with our programming so they understand its impact. Stay enthusiastic and professional. Phrases like "We are excited to announce" and "Join us for this year's…" are key.

No em dashes

We do not use em dashes in LNESC writing. Use commas, colons, parentheses, or two short sentences instead. This is a house rule for newsletters, social posts, and reports.

09 / Usage

Where these go.

The brand stays consistent because we know which asset belongs where. Below: a working guide to the logo variants, the icon, the emblem, and the gold treatment, with real examples pulled from LNESC communications.

A · Logo Variants

How to pick the variant.

Full Color · Standard. Default for white or near-white surfaces. Letterhead, web pages, decks, newsletters, flyers.
When in doubt, use this one.

Transparent · Dark. White wordmark on transparent background. Drop on dark photos, video frames, dark UI, navy event banners, black or deep-red surfaces.
White text reads on its own. When the surface is dark enough, no halo is needed. Save the shadow gradient for saturated color.

B · The Icon

The cap as a wayfinder.

When the full wordmark won't fit, the cap takes over. Use it as a favicon, social avatar, signature mark, and most often as a brand-true bullet that highlights places, milestones, or list items.

LNESC icon used as bullet markers in geographic regions list

Pattern: icon as bullet. The cap stands in for the bullet point on every line of the Geographic Regions list. Each city gets a brand mark instead of a generic dot.
Where this lives. Annual reports, deck slides listing centers or milestones, donor packets, internal documents that benefit from a brand-coded list.
Sizing. 16 to 22 px tall, aligned to the cap line of the type next to it. Reserve the gradient cap for default. The faded cap reads quieter when used at scale.

C · The Emblem

The stamp of LNESC.

The podium emblem is for moments that need authority and warmth. It says "this is from LNESC" without saying it. Use it where a wordmark feels too formal and an icon feels too small.

Email signatures and stationery. The emblem sits inside our standard signature block, locking the brand into every outgoing message.
Promotional and physical goods. Lapel pins, keychains, printed stamps, certificate seals, podium banners. Anywhere the brand needs to live as an object.
Reports and ceremonial cover pages. The emblem on a title slide carries the visual weight a wordmark alone can't.
Gold variant: high-stakes only. Reserved for board meetings, sponsor decks, 50th anniversary materials, and donor-facing premium pieces.

D · Decks & Slides

Avenir, navy, orange, blank space.

Our PowerPoint and Canva slide system uses bold Avenir titles, a confident LNESC navy, geometric blocks of LNESC Orange and LNESC Dark Blue, and a lot of white. Less ornament, more weight.

LNESC National Retreat Spring 2026 slide template

Type lock. Avenir Bold for slide titles. Avenir Regular for date and section labels.
Color lock. Title color: LNESC Navy (#0B4F87). Geometric accents: LNESC Dark Blue (#034983) and LNESC Orange (#F7931D). White carries the rest.
Mark placement. Wordmark sits top left at consistent size across the deck. Do not float or center the logo on title slides.

E · Social

One voice across the feed.

Each program has its own logo, but every post is unmistakably LNESC. Geometric framing, brand color blocks, big typography, real photography from the centers, and a tone that reads as warm and direct.

2026 LNSF Announcement social post example

Program logo on top. The LNSF mark anchors the post for instant program recognition.
LNESC mark stays present. Never replaced, always visible somewhere on the post or in the caption.
Caption voice. Lead with the action ("the application is open"), then the dates, then the link.

F · The Map

Our national footprint.

The 16-center map is one of LNESC's strongest visual claims. Use it whenever an audience needs to feel the scale: reports, sponsor decks, donor materials, target-market analyses.

With the emblem. Default treatment. Carries authority and brand framing in one image.
Clean version. For reports where the surrounding layout already supplies LNESC framing and the map needs to integrate quietly.
Pin colors. LNESC Orange pins for centers, LNESC Dark Blue land. Do not recolor.

G · Do and Don't

The short list.

Do

Keep tone consistent across platforms. A newsletter, an Instagram post, and a proposal should sound like the same organization.
Use transparent or gradient logos when placing the mark on photos, color blocks, or patterned backgrounds.
Use vector files (SVG or PDF) wherever possible. Reserve PNG for web, JPG only when JPG is required.
Use the cap icon as a brand-coded bullet for lists that benefit from LNESC framing.
Reserve the gold emblem for board, sponsor, and anniversary moments only.

Don't

Never stretch, skew, or recolor the logo.
Never place the full color logo on a saturated orange, red, or competing blue background. Switch to gradient or transparent instead.
Never mix in fonts outside Avenir, Glacial Indifference, or Mont.
Never use em dashes in LNESC writing.
Never substitute the gold emblem in for the standard primary mark on day-to-day materials.

← Back to Brand Kit

10 / Letterhead

The official 2026 letterhead.

Recommended: Use for signed agreements, official announcements, thank you letters, invitations, and any formal correspondence.